One of the most important things about having a direct sales business is marketing. You have to be able to market yourself to potential customers and one of the best ways is through Facebook. Here are some tips how to get the most out of your Facebook posts.
Paid Facebook advertising; This is when you post on your Facebook page and pay Facebook to advertise for you. You know those suggested post on your feed?? Those are paid advertisers. I have done this a couple times. You are able to select a suggested age and gender for them to focus on. And the best part is, you select the max amount to spend and how many days for them to post. Each ad they post cost a couple cents. Once you hit your max or the last day, it's over and they send you an invoice. For example, if you choose it to run for 3 days or $20 it will go until you reach on or the other. Sometimes your post doesn't reach the $20, so you are only charged for how many people your post reached.
Posting in groups; This is normally free. And if it's not, move on. I post is many "work from home", "looking for work from home", "mom's looking" etc types of groups. I have a document listing about 20 groups a day. You don't want to post too much on Facebook on any given day, they may shut you down. Facebook wants you to pay for their advertising so you need to be low key when doing this. Everyday, I go to my list and post in those groups. I usually post in the same group twice a week.
Paid advertising with Bloggers/Mommy pages/Local events page; I have 3 groups that I pay to post in. I picked these groups because I want to reach those moms. The moms who love their kids and doing fun (and they are huge on FREE) activities. These moms, they are my clients. They are the moms who would love to spend money on themselves, but they don't because things are costly...but not Paparazzi!! Also, the great thing about these sites is that they hold live events, and when you are paid advertiser, you get first dibs on the events.
Grab bags; This is when people hold live events and make "goody" bags for their customers. This could be at a huge consignment shop. As the customer purchase they hand them a bag full of coupons, samples, etc. Usually the cost is under $10. You would put your business card in there and maybe a coupon (like get a free item with next order of $20 or more). I have done this and didn't get anything out of it..but it's something to try if you are talking about $5. You need to get your name out there, especially in the first couple months. Make a brand for yourself!!
Your Facebook Group AND Page; This is the biggest way to market yourself. I use my page for mostly advertising and my group is more personal and interactive. You want to direct EVERY customer and person you talk with about Paparazzi to these pages!!!! THIS IS SO SOOOOO IMPORTANT! I use my Facebook group to advertise new products, flash sales, interesting facts, etc. I want to be their "go to" person for their fashion jewelry and hair accessories..build a friendship and they will be loyal. The bigger amount of people on your page/group the bigger everyday customers you have.
Remember service with a smile always and be excited for what you are selling. You are selling happiness, self esteem, and great fashion at a great price. BE PROUD OF THAT!
